Peter Brock has become a blogger! Sometimes referred to as the Energizer Bunny, Brock continues to delight us with his designs, insights and stories.
Now you don’t have to go to an event to ask Brock a question. He will answer your questions online on his blog, which will also make the answers available for all to see. You may want to ask questions about a project or vehicle Brock has worked on, a person he may have worked with, a design, his photography career or a question on current automotive happenings on which you would like his opinion.
Brock may not be able to get to all questions but he’ll try. Brock’s answers may be in various formats such as a text response or as video. Often Brock will have something in his archives or in the shop he will share.
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August 30, 2024 June 21, 2024 March 22, 2024 December 17, 2022 December 6, 2022
Brand Loyalty versus Innovation
An Appreciation of Change by Peter Brock
The Crystal Ball by Peter Brock
The Fighter: The Daytona Cobra Coupe’s Last Race
Why this Photo of the BRE Hino Samurai Brings Back Memories of One of My Favorite Race Stories. Peter Brock
Great insight- Thanks Peter
Not “loyal to a brand, he’s loyal to technology”. Interesting statement. The problem is that companies try really hard to market the brand. If the competing technology is even better it can be pushed out of the market place and when people follow the “brand”, more money comes into the coffers and that company will survive by making their product cheaper and “better”. Sony vs. Betamax is a good example of this. In the automotive world there have been many better ideas that never made it because another “brand” was so pushed that people got lazy and basically acquiesced. Then there are other manufactures that make things for the “brand” which starts a economic spiral. The “brand” becomes cheaper and “better” to the point where other competing technologies can’t spend the price of admission to join and compete.
I had Cobra with a Chevy 8 litre engine. Went like a dream. My Daytona has a Ford engine.
Gordon Murray certainly got it right in his description of you Peter! Fun back story. Thanks for sharing. Cheers to you and Gayle.
Jeff