SEMA Week 2024

Say hello to Peter Brock during SEMA week! Here is his schedule so you know where to find him (don’t forget to bring something for him to sign):

Tuesday 11/5 Atech Booth 22533 in Central Hall

  • 10:45: Unveiling of Peter Brock designed Corvette Restomod
  • 11-noon: SEMA promoted Peter Brock autograph session
  • 2-3PM:self-promoted Peter Brock autograph session

Wednesday 11/6 Atech Booth 22533 in Central Hall

  • 10-11:30: SEMA promoted Peter Brock autograph session

Thursday 11/7 BRE, 779 Middlegate Rd. Henderson, NV 89011

  • 10-noon: Peter Brock available for any fans that would like to come by BRE
  • 1-4PM: Peter Brock available for any fans that would like to come by BRE

Friday 11/8 (Public Day) Atech Booth 22533 in Central Hall

  • 10-11:30 SEMA Peter Brock promoted autograph session

BRE Open House 2024

BRE Open House

Join us on November 2, 2024

Location: BRE – 779 Middlegate Rd. Henderson, NV 89011

Schedule:

· 8:30-9:30am Display car parking onsite. If you arrive after 9:30 you’ll have to park on the street no matter how cool your car is.

· 9am Open House begins* with showroom open, autographs and more as listed below.

· 10-10:30am Q&A with Peter Brock.

· 10:30-11:15am Autograph session with BRE Team Owner/Manager Peter Brock.

(1) Autographs are $25 per item. (2) No more than 3 outside items will be autographed. “Outside” item means something that is brought to the event. (3) Anything purchased from BRE (our showroom will be open) at the event can be autographed (for the $25 fee).

· 11:15-noon Car Award selection.

· Noon lunch.

· 12:30pm Car Award Winners Announced.

· 1pm end.

Brand Loyalty versus Innovation

Several years ago I wrote a column on brand loyalty, pointing out how often people grow up with a particular brand and stick with it (e.g. Ford vs. Chevy). I seem to have missed that gene. I put a Cadillac engine into my chopped and channeled ’46 Ford when I was 17. I put a Buick engine into my VW Bus when using it during my hang gliding years. I put a ZZ3 Chevy engine into my Datsun 510 and an LS7 into my Superformance Daytona Cobra Coupe. My history of design spans GM, Shelby/Ford, Triumph and Hino to name a few and of course I owned and ran BRE which was the Datsun factory race team winning 4 National Championships with the 240Z and 510, also putting a Chevy V8 into the Hino transporter we used.

Gayle often sites that Gordon Murray once described my diversity as; “Peter Brock isn’t loyal to a brand, he’s loyal to technology”. As usual, Murray got it right. Gayle said she was reminded of this when she first took me back to her family farm in Nebraska. It was planting season and her brother was standing next to an amazing “seeder”. It would be pulled behind a tractor (an engineering marvel on its own, with GPS no less) and drop seeds into plowed rows. No big deal, right? What was so amazing was the breadth of this thing. It had multiple arms that folded out and down to cover about 40 rows at a time. I found myself fascinated by the hydraulics and engineering of this piece.

Next week we’ll be heading to a “Thresher” show in South Dakota to see an amazing steam tractor. There will be many there but the family we know restored the largest steam tractor in the world, a 150 Case, at their Foundry in the area. I’ve been wanting to go to this show for years and now, we will soon be on our way. I can’t wait to see what amazing engineering this incredible machine, built in 1905, contains. You can see here what was involved in the restoration in this comprehensive video the family created.

Will we see you in South Dakota?  Maybe not but Gayle is thrilled that she finally found a show that her brother will join us at. He’s normally too busy on the farm to get away.

If you want to know where else you can see us this year, check our schedule here

 

An Appreciation of Change by Peter Brock

A major milestone occurred last week. A car design I created a few years ago (mentioned in the article below that appeared in Classic Motorsports more than 2 years ago) has sat languishing as the client has had his attention elsewhere. Last week the exclusivity I granted this client expired. I am free once again to design whatever I want. At my “advanced” age, it’s been frustrating to put my heart and soul into a design and not see anything come of it. I plan to make up for lost time!

 

An Appreciation of Change
By Peter Brock
As seen in Classic Motorsports magazine February 2022

Working as an independent automotive designer in this modern age presents some unique challenges. The opportunities to create something of value in such an already congested environment are rare indeed simply because the word “independent” doesn’t really mesh with an international industry already filled with highly complex corporate design teams. Instead of being left alone to create independently they are normally set up to operate at the direction of a remote marketing division that exists solely to determine and direct what it collectively thinks the public wants. Such specious information, often gathered by randomly collected “focus groups” usually has such conflicting opinions, that it’s essentially valueless. This is easily proven by the morass of tasteless junk that constantly fills our highways.  Still, for me the rare opportunity to design independently occasionally arises. The chance to create something both aesthetically pleasing and ergonomically satisfying while being environmentally efficient is exciting to say the least. That’s occurring now in my life and I’m genuinely excited. The chance to use new materials and the latest technology is incredibly stimulating as each provides the opportunity to work with new people expert in their specialized fields.

Having been originally schooled in the time-honored techniques of pencil work on a drawing board it’s been interesting over the past few years to watch the industry’s almost universal transition to electronics for both artistic and engineering solutions. Computers have allowed the unification of creative thought and precise hardline engineering because of the practical demand that all involved be able to operate on the same screen at the same time whether across the room or in another country.

Since the late ‘20s, when a young Californian named Harley Earle brought the use of styling clay and the element of aesthetic exterior design to General Motors, that carefully hand applied substance has been used almost exclusively to sculpt forms unique to each of America’s automotive design eras. In addition to pencil work I also learned how to design with clay when I attended Pasadena’s Art Center College of Design back in the ‘50s. I have continued to use that unique skill to sculpt new ideas in quarter scale whenever the prospect presented itself. In the past few months I’ve spent hours on a new design that may actually see production within the next year or so.

What has changed in recent years is that my self-trusted clay skills have become almost obsolete in favor of electronic modeling that has become so sophisticated that current computer-delivered renderings appear almost real. However, I still trust my abilities in 3D, as I feel there’s still nothing to equal working subtle surfaces by hand and eye. Understandably this takes hours and modern industry has little appreciation for time lost to what has been accepted as a superior method to achieve the equivalent result.

What has really improved though in the modern design process is the transition from scale to full size. Any designer who has sketched new ideas in clay soon learns that scale models seldom transfer to full size successfully. The eye sees miniatures and full size in an entirely different way, so any new automotive form must be seen outside in full scale to determine its real aesthetic impact. Full size clay models have almost disappeared from modern automotive design studios. Instead, full size prototypes are now rapidly sculpted from huge blocks of hard foam with sophisticated five-axis CNC machines that that deliver almost perfect renditions in hours instead of weeks. In an industry where time is critical the advent of electronics has almost completely obliterated the hand-sculpted art form.

For someone like myself, essentially a dinosaur from a past era, the change has been both exciting and overwhelming. Now an electronic scan of my quarter scale creation can be converted to a full-scale replica in a matter of hours. If approved I may be able to show you the real thing in a few months.

Epilogue – the few months came and went and then it was a few years. I can’t control what someone does, or does not do, with my designs. If all goes to plan, now that we are back in control, look for an unveiling at SEMA and possibly two new cars next year.

The Crystal Ball by Peter Brock

A couple of weekends ago Gayle (my wife) was working on her beloved 1974 BMW tii, replacing a turn light bulb and had a friend remove the inner panel of the passenger door as the slide for the window had bound up and needed some lubrication. I watched as she “loved” on the car, cleaning the back of the turn light lens cover, putting some polish on a rag and wiping down the underside of the hood. By contrast, as I drove to work today I saw a Tesla truck in a neighbor’s driveway, reminded of the seemingly unrealistic EV quotas the government recently announced, all while saying how they’re successfully reducing inflation and working to make things more affordable. I wonder if the truck will even exist some 50 years from now, let alone have someone loving on it.

       

Occasionally I go back and read some of my previous editorials to see how they’ve stood the test of time. I thought this Classic Motorsports piece rather poignant, even more so than when I wrote it originally 13 years ago.

The Crystal Ball
by Peter Brock
Classic Motorsports magazine, May 2011

As traditional, old school car guys, passionately devoted to almost anything mechanical, historical, esthetically wonderful, or even just plain rare that permits us to stand in wonder, or better yet propel ourselves faster than ever imagined back in the day, we’re always being asked, Why? Our value system for old cars and their mystique doesn’t align well with our rapidly changing world, and yet the value of what we squirrel away somehow seems to keep rising; Rarity has its price, but for how long? And then there are those continual other questions concerning worth, as opposed to value, as if it were the money that really mattered. Automotive treasure never seems to make any sense to people without passion. It’s never been easy to explain to your next door neighbor who wonders what it is you do out there night after night all alone in your garage. Wives or girlfriends either get it, learn and join in, or eventually drift away…maybe even to the guy next door.

Trying to peer into the future is always fraught with peril; one risks getting blindsided by some emerging technology you didn’t even know existed when asked to comment on what we might expect somewhere down the line.

Practical electronics have been around since the early days of the telegraph. Back then pundits in the local saloon were earnestly trying to convince those who would listen that breeding faster horses for the pony express was the way to go. That’s always been a problem with becoming too expert in any specific field of interest. Just when you think you’ve got those Webers really dialed in and even your friends are asking you to tune theirs, some kid shows up with something called fuel injection.

Electronics have gradually changed everything we know, or think we understand about almost everything, but most importantly, at least to us gear-heads, is the fact that infinite streams of precisely measured electrons have had an incalculable impact on our automobiles. Everything we do to evaluate, change or improve the focus of our attention is now somehow more effectively measured by an electronic device. In some ways this constant eradication of mystery by electronic analysis makes life easier, faster and sometimes even less frustrating, but it’s also eliminated the pace of human discovery that made analyzing the source of a high speed miss or stumble so interesting and even pleasurable to share with those who value the intellectual exchange of ideas.

That much slower verbal interchange of past experiences is part of what we value in messing with old iron. Having the chance to talk with the people who were actually involved in some manner with these old icons makes the experience of working on them even sweeter, as the historical context is every bit as important as their mechanical attributes. Those grizzled vintage racers of yesteryear couldn’t rely on electronics but instead usually had faster, far more practical methods for solving problems. I once asked Smokey Yunick why the headers on his race cars each had a tiny hole drilled just past the flange on his exhaust headers. He just looked at me as if the answer was so obvious that I must have been retarded. “If the car comes into the pit with a dead cylinder all you need to do is look at the color in the hole to know which plug needs changing.” As time goes by and that simple, practical black magic called experience fades and is replaced by modern data control systems that are faster and more practical, but sometimes not as interesting, fun or even personally satisfying as doing it the old way, we lose much of the purpose of collecting and working on history. At the present ever-increasing rate of change, interest in things automotive could fade away entirely. That’s why it’s important to preserve old cars.

Consider now the ever increasing application of electronics and microcomputers in modern automobiles. The technology for these new models advances so quickly that by the time the first owner is ready to sell, the state of the art will have moved on so rapidly that any electronic spare parts to effect a repair will have already become obsolete in terms of the manufacturer’s next generation. By the time this present model is ten years old the teams of engineers who designed its electronic technology will have retired or moved on so far that they will have forgotten how it was originally conceived! The design of the present electronic components will be considered so out of date that service facilities too will have moved on to equipment matching the more modern systems and technicians will have little in the way of expertise or hardware to repair the vehicle. Want to add in some new instruments? Not possible as the central control unit won’t permit an addition that wasn’t programmed in from the start. Carburetors? Points-type ignitions? You’ve got to be kidding.

Today’s vehicles might be repaired in ten years with used replacement parts scrounged from a wrecking yard but the cost of doing so will exceed the value of the car. In short a modern vehicle’s useable lifetime will soon match that of a contemporary computer. It’ll be simpler, faster and cheaper to buy a new one than repair something that doesn’t match the sophistication of the latest offering. Doesn’t exactly sound appealing to today’s old car enthusiast does it?

So take good care of your old iron. Its value is that it’s simply understood and can be repaired or modified right there in your garage. Better yet it’s something to be savored between friends, like a fine wine. The advantage being that it won’t disappear after the moment but will always be there until it’s passed along to another who understands its value.